It’s fair to say I’m a keen advocate of online shopping – it’s typically much cheaper than the high street, can be done in minutes and you can enjoy the convenience of home deliveries. However, the naysayers are quick to point out that when it comes to buying items such as clothes, online shopping can’t compete – because you can’t try items on until you have bought them.
Of course in most cases you can simply return an item if it doesn’t fit – but admittedly this is one aspect of using the internet that is beaten by shopping on the high street. That was, until now.
Virtual changing rooms
Debenhams has become the first major retailer to trial a new cutting edge technology known as augmented reality. It allows users to superimpose outfits over their own image using a smartphone, iPad or webcam.
Over a three-day period, the department store launched an Apple application allowing shoppers to view 10 party dresses on iPhones and iPads which they can then try on virtually and if, they like them, order them on the spot.
Simon Forster, the director of the Debenhams website, believes this technology offers the consumer the best of both worlds. It allows them to enjoy the convenience of online shopping while also gaining the experience of shopping in store.
The technology has the potential to change the face of online shopping because a survey by online retailer community IMRG earlier this year revealed that up to 40 per cent of clothing purchased online is currently returned to a retailer because the items do not fit properly or the consumer is dissatisfied in some way. However, this technology will even allow consumers to get a second opinion by uploading images to social networking websites such as Facebook and Twitter.
While the virtual changing rooms may be “one for the future” there are plenty of Debenhams voucher codes and offers available now to bring the cost of your Christmas shopping down. Here are some examples of the deals currently available at Moneysaver.ie:
– 15 per cent off at Debenhams.ie when you spend €25 or more (offer ends November 11, 2011).
– €15 off Wonderbra “Full effects” bras (offer ends November 11, 2011).
– Up to €40 off men’s coats (offer ends November 12, 2011).